SparkleMonkey develops, plans and executes marketing campaigns for small- and medium-sized enterprises and not-for-profits. With an in-house design studio, and social media lab SparkleMonkey is a one-stop shop for brand awareness and viral marketing. The firm meshes design, event, social media and viral marketing to create an authentic, immediate, high-tone emotional connection between clients and target audiences.
SparkleMonkey is a venture by Canadian-born entrepreneur, telecom and dot-com executive Catherine Zimmermann, initially as a part-time ‘mom-preneurial’ enterprise that that designed bespoke gifts and housewares, most notably silhouette-themed items, using the tagline “designed and approved by moms”. Buoyed by the positive reception for her clean-lined work, Ms. Zimmermann expanded SparkleMonkey into corporate events and (re)discovered that her organizational aptitude and world-class execution remained in as much demand as they had ever been during the dot-com era. From that point, it was a small step to integrate marketing strategy with the nuts and bolts of design and campaign execution, more fully leveraging Ms. Zimmermann’s prior executive experience to drive the success of SparkleMonkey’s clients.
Catherine Zimmermann, née White, graduated magna cum laude with a Bachelor’s Degree in Environmental Urban Geography from Queens University in Kingston, Ontario, Canada. She has made metro Washington, D.C. her home for the last 15 years with her husband and four daughters.
SparkleMonkey is an active supporter of a number of charitable and community organizations. SparkleMonkey donates 10% of after-tax profits to charities that support children's literacy and the arts.